Who is the exponent of general principles of pricing?

(A) Marshall
(B) Keynes
(C) Ricardo
(D) J.K. Mehta

Correct Answer : Marshall
Question Asked : SSC Junior Engineer (Civil) Exam 2018
Explanation : Alfred Marshall's Principles of Economics (1890) was his most important contribution to economic literature. It was distinguished by the introduction of a number of new concepts, such as elasticity of demand, consumer's surplus, quasirent, and the representative firm; all of which played a major role in the subsequent development of economics. He is exponent of general principles of pricing.
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